Whilst not on par with the OLED panels (as their contrast ratio sits more comfortably in shadow detail), you can still keep up with most of the action in darker scenes, and with more content being made with higher-end panels in mind, this means you won’t be squinting into the coming jump-scare in your latest horror, or not keeping up with a gritty fight scene in the next shadowy drama. There should be some appetite from gamers too, especially those after a bright and colourful presentation.

LG 55NANO766QA review - Which?

Running on Samsung’s Tizen system, it’s an easy set up, even offering a quicker route (it’s not that long on the normal one) if you have a Samsung account already. The QE43QN90A makes an impact with its brightness, but doesn’t totally mollify blooming and bleeding. It’s not worth tossing out your iOS device for if you aren’t already on Samsung’s Android platforms, but it’s a nice perk for those of us who are. That’s severely disappointing as one of the highly touted new features of the Neo Quantum Processor 4K is AI Sound that promises a 3D audio-like experience.

Allowing you to have a convenient and tailored on-screen menu that contains all of your favourite TV apps, games and streaming services. You’ve safely unboxed, installed and switched on your new Samsung Smart TV but how do you set up your TV to make sure you are benefiting from all of it’s great features?

Product review: Samsung QE43QN90A TV - Richer Sounds Blog

The former, as you might know, adds thousands more LEDs to the backlight compared to traditional LED-LCD screens. Ambient Mode, more or less, is a lower power mode that helps the TV blend into its surrounding environment while retaining some key information – like the time – up on the screen. Environments and textures in Dawn of the Planet of the Apes (Blu-ray) are given a tidy spruce up, so much so that the softness in the visual effects are a little more pronounced than I expected from the HD version of the film.From the moment your new Samsung TV is switched on, you can follow helpful and clear on-screen prompts to get everything up and running. Compared to last year, Samsung shaved about half an inch from the depth from the TV which has meant making some compromises on sound quality and stability.